Linear Television (Broadcast TV)

When we handle your local TV advertising, we start by understanding your goals — who you want to reach, what message you want to communicate, and how much you want to invest. From there, we research the best local stations for your audience, identify the most effective time slots, and gather proposals from the networks. This gives you clear options based on audience reach, cost, and timing, so you can make informed decisions.

Once we’ve identified the best opportunities, we negotiate on your behalf to secure the best possible value — often lowering rates and adding bonus spots or premium placements. After locking in your ad schedule, we manage the entire process: booking the media, confirming that your ads run correctly, and addressing any underperformance with added placements (called makegoods). At the end of your campaign, we’ll review the results with you and offer strategic recommendations for next time — making the entire process seamless, efficient, and results-driven.